The Growing Good platform provides users with automated transactional emails to minimise the admin burden on users. This page will explore how our automated emails are an important part of your customer order cycle and look at other ways you can encourage customer retention and basket spend.
Want to find out how to add content to your automated emails - take a look at our Automated email guide on setting this up.
Why are the automated emails important?
The automated emails sent from Growing Good are an important part of the customer buying cycle. The customer basket that’s specifically designed for subscription management does not have the same checkout process as a more conventional e-commerce store designed for one off purchases. For example the way orders are confirmed, is not dependent on a customer going through a lengthy checkout process before hitting a ‘confirm’ button.
Order confirmation is based on whether the customer has valid payment and delivery details as well as a valid basket based on the users conversion settings. Emails are then used as prompts to encourage customers to visit the site or confirm their orders with them.
This automation means that no customers are missed due to human error or lack of time from the users. Messages also go out at the right time to ensure engagement from customers.
Not having these emails could lead to increased email traffic - they are designed to reduce your admin burden as they answer common questions before the customer even asks - for example with what is coming in their order - or whether their order has been delivered.
Below is a summary of the key emails sent from the system and why they are important.
Order deadline reminder email
How this works in Growing Good
- This email is sent 7 hours prior to their order deadline, this creates urgency for them to update their order if required. The email is sent to any customer with a valid order for that week.
Key benefits of this email
- Removes uncertainty about the customers order providing them with clear order summary ahead of their upcoming order deadline
- Includes box contents if added by the user - this again provides clarity about what is coming in the order
- Allows them to plan meals and get excited about the amazing produce they are about to receive
- Give customers a a non intrusive nudge encouraging them to add items to their basket before the upcoming deadline
- Provides professional look, signalling you value clear communication with your customers
Empty basket reminder email
How this works in Growing Good
- This email is sent 7 hours prior to their order deadline, this creates urgency for them to update their order if required. This email is sent to customers if they previously had an order and no longer has anything in their basket for a delivery week. This email is sent for 3 consecutive weeks of an inactive basket before no longer being sent to the customer.
Key benefits of this email
- Designed to increase customer retention - will target customers who may order ad hoc and have forgotten to place an order.
- Re-engages inactive customers, turning what could have been a lost sale into a conversion
- Even if the customer doesn’t purchase immediately again, the reminder keeps you in the forefront of the customers mind
- Give customers a a non intrusive nudge encouraging them to add items to their basket before the upcoming deadline
- The email is also sent to customers who are on a fortnightly cycle in their off week - this is great for encouraging them to become more regular shopper and top up in the weeks in between their normal order schedule.
Order delivered email
How this works in Growing Good
- This email is sent when the ‘Delivery completed’ button is pressed in the driver app.
Key benefits of this email
- Reduces anxiety or uncertainty around delivery, especially for first-time buyers when they are out.
- Signals that the business is attentive and values clear communication.
- If a customer didn’t actually receive their order or something is wrong, this email opens a direct channel to resolve issues quickly.