Navigate through the menu to explore features:
- Sales Analytics: Track weekly and annual sales trends, compare current vs. previous years, and view Average Transaction Value (ATV) and weekly orders.
- Customer Insights: Analyze data on new, lapsed, and lost customers, abandoned carts, and top spenders. Downloadable tables enable targeted email campaigns, such as win-back strategies using platforms like Mailchimp, offering discounts to re-engage lost customers.
- Product Reports: View sales distribution with interactive charts, including add-on product performance.
- Discount Data: Filter by discount codes or timeframes to monitor total discount spend, with data export options for reporting.
Accessing the Data Hub.
You can access the data hub menu by clicking on the ‘Data Hub’ Icon in your admin menu. Then select the data you wish to access.
Sales Analytics
Our ‘Sales Analytics’ data gives you detailed insights into your weekly and annual sales. This will enable you to track how you are doing compared to previous years and analyse any trends in the data. You can filter the sales data by week and year and view weekly sales vs previous week, weekly sales year on year and total annual sales - year on year.
Average basket spend and orders per a week
Your average basket spend is summarised in the table provided. This compares your ATV (Average transaction value) of your current year to any previous years on our platform.
Your average orders per a week are also summarised comparing against other years on the platform. This is also useful not only to track totals orders, but also trends in the data such as holiday periods where your order numbers will be lower.
User group insights
We have used real data from 10 of our users to build our virtual community box scheme. The data is taken from a variety of operating models, ranging from 100 to 1,400 deliveries per week, with an average basket spend between £18 and £34.
The graph and table provided, gives an insight into how your performance compares to an average GG user. This shows ATV, Total orders and total sales for weeks in the current year.
The bottom graph displays your orders per a week compared to the average of the GG user group.
Customer Insights
Our ‘customer insights’ data supplies you with a range of really useful information about your customers. This includes new customer metrics, lapsed customers and abandoned cart data amongst other useful data.
Downloading data
All of the data supplied in the tables can be downloaded to use for customer communication/marketing with customer email addresses. To download any set of data and customer lists click the three dots (…) in the top right of each table and download the results as a CSV.
The following data is supplied in customer insights:
- Top spenders
- Customers with no payment method and no address
- New customer metrics
- Lapsed and Lost customer metrics
- Abandoned cart data
Using lapsed and lost customer downloads
One of the most powerful things in customer insights is having access to a breakdown of ‘lapsed’ and ‘lost’ customers. These tables are downloadable with customer email addresses and can be used for communicating with customers and checking in to see why they are no longer shopping with you. Lapsed customers - a lapsed customer is someone who has shopped at least 4 times, with a last order date between 1 and 3 months ago. This highlights customers who were regular shoppers but have not recently shopped with you.
Lost customers - a lost customer is someone who has shopped at least once but not for the past 3 months. These are potentially customers who tried your service out, but did not continue.
Launching a win back campaign to reengage lapsed and lost customers.
A Win-back campaign is a series of emails/communications designed to reengage a previous customer.
If somebody hasn’t purchased in three months, for example, a win-back email campaign increases the likelihood of them returning to purchase again—rather than losing them forever. Not all customers will respond to your win-back campaign by visiting your storefront. Often customers who’ve forgotten about your brand need an incentive to revisit your website and purchase again.
You could consider using our discount functionality providing them with a discount code to try shopping again with you. This could be for specific products or for their whole order.
You can utilise email marketing platforms such as mailchimp and brevo to personalise any emails that are sent to the segment of customers.
Reengagement email
A reengagement email is your an designed to win back the lapsed or lost customer. Since these customers haven’t interacted with you in weeks, you can open the door to them by telling them what you have coming up soon in your store and offering them a discount to incentivise them to shop again. We recommend using high quality photographs of produce and the team to add any visuals to go alongside any emails.
Here’s some text you can use for this type of email, do edit the content as you see fit. We’ve highlighted where the content may need changing depending on your setup.
Subject: We miss you…here’s 10% off your next order
It’s been a while since we’ve seen you and we just wanted to check in! We hope everything is going well and that you’ve been enjoying fresh, local produce wherever you can find it. We’d love to welcome you back!
Now is a great time to return to ordering with us. We’re offering 10% off your next shop with us.
Use the code: ORGANIC10
We have some wonderful produce to choose from in our range of veg boxes this week including leeks, delicious squashes and Brussels sprouts. Take a look here (links to veg box page) to browse our range of boxes. Available weekly, fortnightly or as a one-off.
You can also top up your order with local eggs, bread and extra fruit and veg. Order by 11pm on Tuesday for delivery/collection that week. Don’t miss out on stocking up on our fresh, seasonal produce.
Call to action - Link to your website
Thank you for being a part of the Insert business name here community. We hope to be delivering to you again soon!
All the best,
Insert you/your team member names here
Product Reports
Our ‘product report’ data gives you detailed breakdown of your product sales and add on behaviour. This is filterable by year, week and product type.
Product sales are displayed in a handy pie chart. You can hover your cursor over any of the data to see how that product compares to others sold in your store.
You can also see add-on sales behaviour of your customers with a summary of total order numbers, orders with a veg box and orders with an add-on.
Discount data
The ‘discount data’ set will allow you to easily visualise and report on your customers 'discount spend'.
You can use the filters to drill-down into specific time periods (week number and year) or spend by a specific discount code.
The Code filter is case sensitive, you must match the name of your code precisely.
You can view a summary of your total discount spend by ‘code’ and by ‘customer/member’ in the tables provided.
Exporting data from the report.
You can export any data set to CSV by cling the three dots (…) in the top right corner of each report. Hit ‘download results’ and then save as a CSV.
