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Newsletter sign-up tips

A well designed, well positioned block will help drive sign-ups

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Using an email marketing platform is a great to advertise to both potential and current customers. Our website builder gives you the ability to link through to a landing page that’s been created, allowing website visitors to sign up to your mailing list. The following guide will share with you how you can easily add this to your website and increase subscribers to your emails.
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Summary of this guide
 
  • Add a button to your homepage linking to a landing page from your email marketing platform.
  • This landing page lets customers sign up for your email marketing list for news and offers.
  • Guidance for creating landing pages is available for Mailchimp and Brevo.
  • After creating the landing page, add the URL to a button in your website builder.
  • Example: Sandy Lane Farm uses a text block for description and a button beneath, placed near the top of the homepage.
  • Other display options:
    • Card block with image, description, and button.
    • Text block with a formatted hyperlink that uses the primary color from your settings.

Linking to an email marketing landing page

You can add a button to your home page that can link through to a landing page hosted by your preferred email marketing platform. This is where current and potential customers can sign up to your email marketing list to receive your regular mail outs with news and offers from you. Here’s a list of guidance on the two most popular email marketing platforms and how to create a landing page: Mailchimp

 

Once your landing page has been created you will have a URL that can be added to a button or hyperlink in your GG website builder. The example below shows how Sandy Lane Farm have a 3 column block with central text and a ‘subscribe here’ hyperlink. This is also clearly placed near the top of the home page for maximum engagement.

 
Notion image
 

Below is an example of the landing page created in Mailchimp which has consistent branding matching their storefront website.

Notion image
 

Other options for displaying the link through to the landing page include:

A card block with image, description and button

Notion image

A text block with formatted hyperlink -

If heading text formatting is applied to the hyperlink the primary colour set in your settings will show on the text where the link is applied.

Notion image
 
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